BUYER GUIDE
Soda Data Quality Pricing and Soda Pricing Plans, Team Cost and SPU Overage
Soda is one of the few data quality vendors that prints a number on its pricing page, and that alone puts it ahead of most of this category. The number is 750 dollars a month for the Team plan. What the page does not print is the rate for the Soda Processing Units you buy on top of that fee once you outgrow the included quota, and it keeps SSO, audit logs and role-based access for an Enterprise plan with no price at all. This page reads the Soda pricing page at the source, works out what a Team contract costs in a year, shows which line items move the real bill, and sets Soda next to what the rest of the market publishes, so you can size the purchase before the demo call.
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How much does Soda data quality cost?
Soda has three plans. Free costs 0 dollars a month with a quota of Soda Processing Units. Team costs 750 dollars a month, about 9,000 dollars a year, with unlimited users and pay-as-you-go SPUs on top. Enterprise is custom priced and is the only plan with SSO, audit logs, RBAC, private deployment and premium support. Soda publishes no rate for an additional SPU, so the Team figure is a floor, not a ceiling.
Side by side
Soda data quality pricing compared
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| What you are buying | Soda | DataObservability | What it means for the budget |
|---|---|---|---|
| Entry paid plan | Team, 750 USD a month | Starter, 99 USD a month billed yearly | Soda starts at 9,000 a year, we start at 1,188 |
| Plan list | Free, Team, Enterprise (custom) | Starter, Team, Scale, Enterprise (on request) | Both publish every self-serve price |
| Billing unit | Flat fee plus Soda Processing Units | Monitored tables per tier | Soda usage grows the bill; our tier caps it |
| Overage rate | Pay as you go SPUs, no rate published | None; move up a tier | Ask Soda for the SPU rate in writing |
| Users | Unlimited on Team | Unlimited on every plan | No seat math on either side |
| SSO and RBAC | Enterprise only | SSO and audit log on Scale (799 a month) | A security review moves Soda to a custom quote |
| How you buy | Free account request; Team and Enterprise by demo | Self-serve checkout after a 14 day trial | Soda Team is not bought with a card online |
| Checks | SodaCL checks as code, plus observability metrics | Learned monitors on every table, plus rules | Soda is stronger for tests you write yourself |
| Open source core | Soda Core, Apache 2.0 | None | Soda lets you start in code for no license fee |
| Sources | Warehouses, lakes, Postgres, Spark and more | Snowflake, BigQuery, Databricks, Redshift | Soda covers more engines than we do |
| Marketplace listing | None found on AWS Marketplace | None | Neither burns down AWS committed spend |
| Lowest yearly spend with SSO | Enterprise, price on request | 9,588 USD (Scale, billed yearly) | The number a security-reviewed team compares |
Positioning and pricing models are summarized in good faith from each vendor's public pages, September 2026. Verify current terms with the vendor.
What you get
What the Soda pricing page says, and what it leaves out
The 750 dollar figure is real, and it is the floor
Soda deserves credit here. Its pricing page names three plans and prints a dollar amount on one of them, which Monte Carlo, Sifflet, Bigeye, Lightup and Qualytics do not do on their own sites. Team is 750 dollars a month, which is 9,000 dollars across a year before any discount. That is the number most buyers quote back to their manager. The trouble is the line under it. Team includes unlimited users, catalog integrations and add-ons, and it says pay as you go for additional SPUs. The pricing page does not say how many SPUs the fee includes, what one SPU measures, or what the next one costs. So the published price tells you the minimum you will spend. It does not tell you what a team monitoring several hundred tables every hour will spend.
Soda Processing Units are where the bill actually moves
An SPU is Soda's unit of compute for running checks and collecting metrics. The Free plan gets a quota of them. Team gets the same idea with the ability to buy more as you go. Neither the pricing page nor the public plan table gives a conversion from SPUs to tables, checks or scan frequency, and we found no published per-SPU rate anywhere on soda.io. That matters because check volume grows with the warehouse. Every new dbt model, every new partition you scan and every tighter schedule consumes more. Before you sign, ask Soda to estimate SPU consumption on your actual table count and scan cadence, then ask for the price of the SPUs beyond that estimate. Those two numbers are your real annual cost.
Security features sit on the plan without a price
The Enterprise column on the Soda pricing page lists collaborative data contracts, a no-code interface, advanced AI-powered data quality features, audit logs, custom roles and RBAC, private deployment, SSO and premium support. In practice, any US company with an identity provider and a vendor security questionnaire needs at least SSO and audit logs, which means the 750 dollar Team plan is not the plan that company can buy. It is buying Enterprise, and Enterprise is custom. We put SSO and an audit log on our Scale plan at 799 dollars a month billed yearly, which is a published number. Sifflet gates SSO at its Growth tier; Lightup includes Okta on its entry tier. It is worth knowing where each vendor draws the line.
Where Soda is the better buy, stated plainly
Soda is the stronger product if your team wants to write data quality tests as code. SodaCL is a readable checks language, Soda Core is open source under Apache 2.0, and you can run checks inside a pipeline and fail the build when an assertion breaks, which is exactly what a testing framework is for. Soda also connects to more engines than we do, and it is pushing into data contracts and record-level diagnostics. We do something different. We learn baselines for freshness, volume, schema and distribution on every table in Snowflake, BigQuery, Databricks and Redshift without anyone writing a rule. Plenty of teams run both: tests where they know the rule, monitoring for the failures nobody predicted.
How it works
From connected to caught
Count tables and scan cadence before the demo
Write down how many production tables you need covered, how often each must be checked, and how many checks you expect per table. That is the input Soda needs to estimate SPU consumption, and it is the same input every other vendor in the category prices on, whether they call it tables, monitors, assets or credits. Walking into a demo without it means the vendor sizes your deal for you.
Get the SPU estimate and the SPU rate in writing
Ask for two numbers on the order form: how many SPUs the Team fee includes per month, and the price of each SPU above that. Then ask what happens to unused SPUs at the end of the month. With those three answers the Team plan becomes a comparable price. Without them, 750 dollars is only the part of the bill you know in advance.
Decide early whether you need SSO
If your security team will require single sign-on, audit logs or role-based access, you are pricing Soda Enterprise, not Team. Say so on the first call so the quote reflects it, and ask for the Enterprise figure next to the Team figure. That prevents the common surprise where a team budgets 9,000 dollars a year and procurement hands back a custom contract several times larger.
Benchmark against numbers anyone can check
Put the Soda quote next to published prices. Monte Carlo lists 50,000 dollars for 12 months on AWS Marketplace, Sifflet 48,000, Bigeye 45,000, Qualytics 60,000 and Datafold 15,000 for five developer seats. Our plans are 99, 299 and 799 dollars a month billed yearly for 50, 250 and 1,500 tables. If your scope is warehouse monitoring, those are the numbers the Soda quote is competing with.
What each Soda plan includes, read from the pricing page
Free is listed at 0 dollars a month for small projects and includes free Soda Processing Units, pipeline testing, metrics observability, alerting and ticketing integrations, with no credit card required. You request the account rather than sign up instantly. Team is 750 dollars a month for data engineering teams and adds unlimited users, pay as you go SPUs, catalog integrations and optional add-ons; its button is a demo booking. Enterprise is custom priced for business collaboration and adds collaborative data contracts, a no-code interface, advanced AI-powered data quality features, audit logs, custom roles and RBAC, private deployment, SSO and premium support. The page notes that annual billing and volume discounts are available. It also shows a rating of 4.4 out of 5 without naming the review source.
What a year of Soda Team costs, worked through
Start with the flat fee: 750 dollars times twelve is 9,000 dollars. Add SPUs beyond the included quota, which you can only estimate once Soda quotes a rate. Add the compute your checks consume inside your own warehouse, because Soda runs queries against Snowflake, BigQuery or Databricks and those credits land on your cloud bill, not on the Soda invoice. Then add any add-ons you select. If your team later needs SSO, replace the whole calculation with an Enterprise quote. A fair budget line for a mid-sized team is therefore 9,000 dollars plus an SPU allowance plus warehouse compute, and you should not accept a lump sum that hides how those three parts add up.
Soda Core versus Soda Cloud, and what the license fee pays for
Soda Core is the open source engine. It parses SodaCL, runs checks against your data source and returns results, and it costs nothing in license fees. What it does not give you is the hosted layer: the dashboard, stored check history, anomaly detection on metrics over time, alert routing to Slack or a ticketing tool, collaboration and data contracts. That hosted layer is what the Free, Team and Enterprise plans price. So the real question for a buyer is not whether Soda is free. It is whether your team is willing to run and maintain the orchestration, storage and alerting around Soda Core yourselves, or whether that engineering time costs more than 9,000 dollars a year.
Why Soda is not on AWS Marketplace, and why it matters
We searched AWS Marketplace for Soda. The only matches were an automotive simulator called SODA.Sim and an unstructured data management product from a different company. There is no listing from Soda Data Inc. That means a Soda contract cannot draw down an AWS Enterprise Discount Program commitment, which for many US companies is the easiest money to approve. It also means there is no public contract price or buyer reviews on a marketplace to benchmark against, unlike Monte Carlo, Sifflet, Bigeye, Acceldata and Qualytics, which all list twelve month contract prices there. We have no marketplace listing either, and we say so in the table above.
What a warehouse team pays when the price has no meter on top
Our plans are on the pricing page and each is a flat tier with no overage unit. Starter is 99 dollars a month billed yearly for one warehouse and up to 50 monitored tables, with all five pillars and seven days of metric history. Team is 299 for up to 250 tables with dbt-native auto-monitors, end-to-end lineage, ML anomaly detection, PagerDuty and 90 days of history. Scale is 799 for up to 1,500 tables across multiple warehouses, with column-level lineage, SSO, an audit log and priority support. Every plan starts with a 14 day trial and no card. If you want to write tests as code across many engines, Soda fits. If you want every Snowflake, BigQuery, Databricks or Redshift table watched with a known yearly cost, start a trial and see the alerts on your own data.
Questions buyers ask
Soda data quality pricing FAQ
How much is Soda Team per month?
Soda Team is listed at 750 dollars a month on the Soda pricing page, which works out to 9,000 dollars a year before discounts. It includes unlimited users, catalog integrations and optional add-ons, and it lets you buy additional Soda Processing Units as you go. Soda does not publish the rate for those extra SPUs, so the 750 dollars is the minimum monthly spend.
What is a Soda Processing Unit?
A Soda Processing Unit, or SPU, is the usage unit Soda uses to meter check and metric processing on its hosted plans. The Free plan includes a quota of SPUs and the Team plan lets you buy more on a pay as you go basis. The pricing page does not state how many SPUs a table or check consumes, or the price of one SPU.
Is Soda free?
Soda has a Free plan at 0 dollars a month for small projects, with a quota of SPUs, pipeline testing, metrics observability and alert integrations, and Soda Core, its open source checks engine, is free under the Apache 2.0 license. Production teams usually move to the paid Team plan at 750 dollars a month once they need unlimited users, catalog integrations and more SPUs.
Does Soda include SSO on the Team plan?
No. On the Soda pricing page SSO sits in the Enterprise column together with audit logs, custom roles, RBAC, private deployment and premium support. Enterprise is custom priced. If your company requires single sign-on for new vendors, budget for Soda Enterprise rather than Team, and ask for both figures on the first call.
Is Soda available on AWS Marketplace?
We found no AWS Marketplace listing from Soda Data Inc. A search for Soda returns an automotive simulator and an unrelated data management product. That means you cannot buy Soda against an AWS committed spend agreement, and there is no public marketplace contract price to benchmark a Soda quote against, unlike Monte Carlo, Sifflet or Bigeye.
What does Soda Enterprise cost?
Soda does not publish an Enterprise price. The plan is listed as custom pricing, with annual billing and volume discounts available. It adds data contracts, a no-code interface, advanced AI features, audit logs, RBAC, private deployment, SSO and premium support. Expect a quote well above the 9,000 dollar yearly Team figure and ask how SPUs are included.
What is a cheaper alternative to Soda Team?
For monitoring Snowflake, BigQuery, Databricks or Redshift, our Starter plan is 99 dollars a month billed yearly for 50 tables and Team is 299 for 250 tables, both below Soda Team at 750. Our Scale plan at 799 a month adds SSO and an audit log, which Soda keeps for Enterprise. Soda Core is free if you want to write and run checks yourself.
Should I use Soda or a data observability platform?
Use Soda when you know the rules and want them as code that fails a pipeline, such as uniqueness on keys or accepted values. Use a data observability platform when the failures you worry about are the ones nobody predicted, like a stalled load or a silent drop in rows. Many teams run both, with Soda checks in CI and learned monitors on production tables.
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