BUYER GUIDE
SYNQ Pricing and SYNQ Data Observability Plans After the Coalesce Acquisition
SYNQ no longer has a pricing page of its own. Open synq.io/pricing today and it forwards, through three redirects, to the Coalesce pricing page, because Coalesce bought SYNQ on March 10, 2026 and renamed the product Coalesce Quality. Software directories still print the last SYNQ plans, Launch at 1,250 dollars a month and Grow at 2,500, as if nothing happened. This page sets out what a SYNQ buyer can actually purchase now, what the Coalesce action meter does to a monitor budget, where SYNQ is still the stronger product, and a monitoring plan you can buy today from 59.50 dollars a month.
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How much does SYNQ cost in 2026?
SYNQ is now Coalesce Quality and has no standalone price list. synq.io/pricing forwards to the Coalesce pricing page, where Quality sits inside every tier, from a Developer tier capped at 2,000 actions to Starter at 150 dollars per user per month billed annually. The last published SYNQ plans were Launch at 1,250 dollars a month for 75 monitors and Grow at 2,500 for 300. DataObservability monitors 250 tables for 179.50 dollars a month billed yearly.
Side by side
SYNQ pricing compared
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| Item | What is published | Where it comes from | What it means for the budget |
|---|---|---|---|
| synq.io/pricing | Forwards to coalesce.io/product/pricing | Checked October 7, 2026 | There is no SYNQ price list to quote from |
| synq.io homepage | SYNQ is now Coalesce Quality | Banner on the live homepage | New purchases go through Coalesce |
| Last SYNQ Launch plan | 1,250 USD a month, 75 monitors, 3 users | Still listed by Capterra and Toolradar | About 15,000 USD a year for 75 monitors |
| Last SYNQ Grow plan | 2,500 USD a month, 300 monitors, 6 users | Same directory listings | About 30,000 USD a year, Scout AI included |
| Last SYNQ Scale plan | Custom, SSO, SAML, Private Link | Same directory listings | Security features sat on the top tier |
| Coalesce Developer | 0 USD, 1 user, 2,000 actions a month | Coalesce pricing page, October 7, 2026 | Transform and Quality, one project |
| Coalesce Starter | 150 USD per user per month, billed annually | Coalesce pricing page | Up to 4 users and 15,000 actions a month |
| Coalesce Enterprise | Custom, 5 or more users | Coalesce pricing page | 100,000 actions a month, SSO |
| What one action is | A node run, a catalog refresh or a monitor refresh | Coalesce pricing FAQ | Monitors and pipelines share one pool |
| DataObservability Starter | 59.50 USD a month billed yearly | dataobservability.ai/pricing | 50 tables, one warehouse, Slack alerts |
| DataObservability Team | 179.50 USD a month billed yearly | dataobservability.ai/pricing | 250 tables, PagerDuty, ML anomaly detection |
| DataObservability Scale | 479.50 USD a month billed yearly | dataobservability.ai/pricing | 1,500 tables, column-level lineage, SSO |
Positioning and pricing models are summarized in good faith from each vendor's public pages, October 2026. Verify current terms with the vendor.
What you get
What a SYNQ buyer can actually purchase, line by line
The SYNQ pricing URL now lands on another company
Type synq.io/pricing into a browser and the request is answered with a permanent redirect to the Coalesce site, then two more until it settles on coalesce.io/product/pricing. The SYNQ homepage still loads, but its banner reads SYNQ is now Coalesce Quality and every call to action is Book a Demo. The documentation at docs.synq.io now carries the title Coalesce Quality Documentation. Nothing about this is hidden, but almost every page that ranks for SYNQ pricing is a software directory that has not noticed, so a buyer comparing vendors this quarter is often working from a price list that no longer exists.
The directory prices describe a product you cannot order
Capterra, G2, GetApp and Toolradar still show the last public SYNQ ladder. A free plan with 10 monitors and five viewers. Launch at 1,250 dollars a month with 75 monitors, three users, 30 minute monitors and API access. Grow at 2,500 dollars a month with 300 monitors, six users, 10 minute monitors, Scout AI and PagerDuty, Opsgenie and Jira. Scale on a custom quote with SSO, SAML and Private Link. Those numbers are useful as a benchmark for what this product used to cost per monitor. They are not a quote, because the page they came from now belongs to Coalesce.
In the Coalesce price list, a monitor run is an action
The Coalesce pricing page meters production work in actions, and its FAQ defines an action as a successful node execution, a Catalog asset refresh, or a monitor refresh. Every action counts the same across Transform, Catalog and Quality. So the cost of checking a table more often comes out of the same allowance as the cost of running your pipelines. Starter includes 15,000 actions a month for up to four users at 150 dollars per user per month billed annually. Enterprise includes 100,000 actions and starts at five users. The per action overage rate is not printed.
Where SYNQ is still the stronger product
An honest comparison has to say this. The Coalesce Quality documentation lists warehouse integrations we do not match, including ClickHouse, Microsoft Fabric, Trino, MotherDuck, Postgres, MySQL, SQL Server and Oracle, next to Snowflake, BigQuery, Databricks and Redshift. It documents dbt Core, dbt Cloud and SQLMesh integrations, reconciliation suites that compare two datasets, data products with owners, BI status badges for Looker and Tableau, and Scout, an AI agent that triages alerts. If your team already ran SYNQ on that wider stack and the Coalesce terms work for you, staying is a reasonable call.
How it works
From connected to caught
Find out which contract you are actually renewing
If you are a SYNQ customer, read your order form before the renewal email arrives. Ask Coalesce in writing whether the renewal stays on a monitor based SYNQ plan or moves to the Coalesce action meter, and whether Transform seats become part of the quote. Those two answers decide whether the price stays where it was or changes shape completely.
Count monitor refreshes, not monitors
Multiply the number of monitors by how often each runs. 75 monitors checked hourly is 54,000 refreshes a month. The same 75 checked every four hours is 13,500, which nearly fills a Starter allowance of 15,000 before a single pipeline node runs. Do this arithmetic before the pricing call so the action allowance you are offered means something.
Ask for the overage rate and the monitor rules in writing
Request the per action overage rate in dollars, confirm whether a monitor refresh that finds nothing still consumes an action, and ask whether monitors defined in SYNQ code carry over unchanged. Get the minimum seat count too, since Starter is priced per user and Enterprise starts at five.
Run a priced monitor on the same tables for 14 days
Start a DataObservability trial, connect read only to the Snowflake, BigQuery, Databricks or Redshift warehouse SYNQ watches today, and let freshness, volume, schema and distribution monitors learn your tables for two weeks. You finish with an alert history to compare against SYNQ and a flat monthly price to compare against the Coalesce quote.
What happened to SYNQ, in dates
SYNQ was a data observability startup built around data products and ownership, best known for strong dbt and SQLMesh integrations and an AI agent called Scout. On March 10, 2026, Coalesce announced that it had acquired SYNQ and launched Coalesce Quality, describing the move as bringing native data quality into what it calls a data operating layer next to Coalesce Transform and Coalesce Catalog. The launch post said Coalesce would share details on rollout and availability in the coming weeks, and that for existing Coalesce customers Quality becomes an extension of the workflows they already use. Seven months on, the SYNQ domain, documentation and app login still work, rebranded, while pricing and sales run through Coalesce.
How the Coalesce price list treats Quality
The Coalesce pricing page, read on October 7, 2026, lists four tiers. Developer is free for one user with Transform and Quality included, 2,000 capped actions a month and one project. Starter is 150 dollars per user per month billed annually, for up to four Transform users, 15,000 actions a month, three catalog integrations and full access to Transform, Catalog and Quality, with onboarding workshops and 24x5 support. Enterprise is custom for five or more users with 100,000 actions, unlimited projects, priority support and SSO. Business Critical adds private networking and a HIPAA business associate agreement. There is no line for Quality on its own. Development runs are free and unmetered, and production work draws from the action pool.
What 250 monitored tables cost under each model
Take a common setup, 250 warehouse tables with freshness and volume checked every hour. Under the old SYNQ ladder that is well beyond the 75 monitors in Launch and close to the 300 in Grow, which listed at 2,500 dollars a month, about 30,000 a year, if each table carried one monitor. Under the Coalesce meter, 250 hourly monitor refreshes come to 180,000 actions a month, beyond the 100,000 included in Enterprise, before any pipeline runs, so the price depends on an overage rate Coalesce does not publish. DataObservability Team covers the same 250 tables with freshness, volume, schema and distribution checks for 179.50 dollars a month billed yearly, which is 2,154 dollars a year.
If your pipelines are built in Coalesce, the bundle can be the better deal
This cuts both ways and a buyer should hear both. A team that already builds models in Coalesce Transform pays nothing extra for Quality as a license line. Its monitors understand Coalesce nodes natively, lineage runs through a catalog that already indexes the assets, and the action meter is a cost the team was paying anyway. For that buyer, adding a second vendor for monitoring is rarely worth it. The arithmetic only turns against Coalesce Quality when your transformation layer lives in dbt, SQLMesh or Airflow and you would be paying for platform seats you do not use in order to keep your monitors.
For dbt and SQLMesh teams, what changes and what does not
The Coalesce Quality documentation still lists dbt Core, dbt Cloud and SQLMesh integrations, so a SYNQ setup on those frameworks keeps running today. What changes is the commercial home. Your renewal is now negotiated with a company whose main product competes with the transformation tool you chose, and the public price list puts Quality inside Transform seats. If that sits badly with your team, warehouse level monitoring that reads metadata over a read only connection works the same whichever tool wrote the table. DataObservability reads your dbt manifest for model lineage and declared source freshness and runs its checks against the warehouse itself.
Migrating monitors off SYNQ without losing coverage
Export the list of monitored tables and their schedules from SYNQ before you change anything, along with the owners and alert channels attached to each. Connect the replacement read only to the same warehouse and let it run in parallel for two weeks, so both tools alert on the same incidents and you can compare noise and misses. Move the logic of custom SQL monitors into dbt tests, which the manifest then carries, map owners to Slack channels or PagerDuty services, and only then switch off the old monitors. Running in parallel costs a few hundred dollars and removes the risk of a blind week during the move.
When staying on Coalesce Quality is the right call, stated plainly
Stay if your warehouse is one we do not cover, such as ClickHouse, Trino, Fabric or an on premise Oracle estate, if your team leans on Scout to triage alerts, or if reconciliation suites between source and warehouse are part of your release process. Stay too if you already build in Coalesce Transform. Move if you run dbt or SQLMesh on Snowflake, BigQuery, Databricks or Redshift, want a price you can read on a web page, and need the monitoring budget to stop competing with the pipeline budget.
Questions buyers ask
SYNQ pricing FAQ
Who acquired SYNQ?
Coalesce, the data transformation company, announced on March 10, 2026 that it had acquired SYNQ and relaunched the product as Coalesce Quality. The synq.io homepage now carries the banner SYNQ is now Coalesce Quality, the documentation is titled Coalesce Quality Documentation, and synq.io/pricing forwards to the Coalesce pricing page.
Does SYNQ still have a free plan?
Not as a separate SYNQ offer. The last public SYNQ ladder included a free plan with 10 monitors and five viewers, but synq.io/pricing now forwards to Coalesce, whose free Developer tier covers one user, one project and 2,000 capped actions a month across Transform and Quality.
How much did SYNQ cost per month?
The last published SYNQ plans, still repeated by Capterra and Toolradar, were Launch at 1,250 dollars a month for 75 monitors and three users, Grow at 2,500 dollars a month for 300 monitors and six users, and Scale on a custom quote. Treat them as a benchmark only, because the pricing page they came from now belongs to Coalesce.
How much does Coalesce Quality cost?
Coalesce does not sell Quality on its own. It is included in every Coalesce tier, from the free Developer tier to Starter at 150 dollars per user per month billed annually for up to four users and 15,000 actions a month, and custom Enterprise pricing from five users with 100,000 actions a month. A monitor refresh counts as one action.
Does SYNQ still work with dbt and SQLMesh?
Yes, according to the Coalesce Quality documentation, which lists dbt Core, dbt Cloud and SQLMesh integrations alongside Airflow, Looker, Tableau and a wide set of warehouses. What changed is the commercial side. New purchases and renewals go through Coalesce, and its public price list bundles Quality with Transform seats.
Which warehouses does Coalesce Quality support?
The documentation lists BigQuery, ClickHouse, Databricks, Microsoft Fabric, Redshift, Snowflake, Trino and MotherDuck, plus Postgres, MySQL, SQL Server and Oracle. That is broader than DataObservability, which covers Snowflake, BigQuery, Databricks and Redshift, so teams on the other engines should weigh that before moving.
Is DataObservability cheaper than SYNQ?
On published figures, yes. The last SYNQ Grow plan listed 2,500 dollars a month for 300 monitors, about 30,000 a year. DataObservability Team monitors 250 tables for 179.50 dollars a month billed yearly, and Scale covers 1,500 tables with column-level lineage and SSO for 479.50 a month. SYNQ offered features we do not, such as Scout and reconciliation suites.
What is the best SYNQ alternative for a dbt team?
For a dbt team on Snowflake, BigQuery, Databricks or Redshift, a warehouse level monitor with published prices. DataObservability reads the dbt manifest for lineage and source freshness, watches freshness, volume, schema and distribution on every table, and starts at 59.50 dollars a month billed yearly with a 14 day trial on your own warehouse.
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